The case for the automobile.
Pitch it to me.
It’s 1880, and an innovative new technology has been released onto the market. You’re an innovator and entrepreneur and you’ve just had a great idea. This could change the world.
If you powered some sort of carriage with this new engine, passengers could be propelled without using a horse at all.
A horseless carriage?
This is a wild idea that is going to take some effort to design, build, and sell. New, sophisticated technologies almost always require some cash to finance this development, but you’re an experienced entrepreneur and can handle this.
However, you will need a killer pitch.
The chance of this pitch landing will be significantly improved if you can ease the incumbent solution aside. If you can highlight the inadequacies of the established solution whilst you focus upon how your new solution resolves these problems, you are sure to succeed.
About that horse.
What advantage does it offer?
A horse offers an all terrain personal transport. A horse requires little road infrastructure to cross terrain. If no road is available, the horse will still move with ease across rough terrain. In fact, should obstacles be encountered the horse can even leap over this…
