How would Bowie use AI?

A rising tide lifts all boats.

Technology can make an amateur look like a professional, and consequently will make a professional look like an amateur.

This idea has followed me for decades. I am an engineer who not only must develop advanced technology, but to realise this I must turn to the latest technology for support. The moment a new development environment, software tool, CAD package, hardware component or manufacturing method becomes available, we are all over it.

The design cycle becomes faster. Greater complexity offers higher performance. Simulation manages risks sooner. We realise functions never before possible. Presentation becomes slick.

And yet, to deploy such convenient technology can make one feel such a fraud. Consider the early use of 3D printing in presentations and pitches. As designs were passed around corporate boardrooms, to be marvelled at by the audience, I knew full well how easily this novel technology had allowed me to produce this innovation theatre.

Everybody is exercising every tool that they can to gain that edge over the competition. The support that technology can offer will enhance your performance, your reach and your engagement. In doing so, new technology can close the gap between the expert and the amateur.