Do you really want to know if your great idea is terrible?

What’s my offer?

Do you have an idea? Is it a good idea? Have you laboured long and hard to understand your customer and their needs? Have you accurately described the problem that you are solving? Does your idea solve this problem well? Is your idea the best solution to this problem? How many other solutions might achieve the same end? Or does your idea exhibit a hidden and fatal flaw that will kill your concept stone dead?

If so, would you like to know?

There is plenty of advice out there in the world that could help you to determine if your business proposal is solid gold or hopeless fantasy. Entire TV shows are based around this analysis, and viewers seem to enjoy watching some poor founder get torn to pieces by the sharks, dragons or other business predator.

But what about that period of development before you wrap a viable business around a problem and a solution? What about the practical aspects of your idea? Does this idea offer the intended utility to your imagined customer? Is this idea the best solution to be discovered? Does this idea resolve all of the contradictions? If it doesn’t, does your idea at least make good compromises to realise a good solution?